Social Scenario

Social Scenario

A social scenario is defined as the distinct setting, norms, and guidelines governing how individuals engage in social interactions. This includes chat rooms, dating, live streams, social media, forums, communities, fan clubs, or gaming sessions. Each social scenario is characterized by its own unique culture, UI/UX, and behavioral codes that dictate the manner of interaction, from the style and tone of communication to the shared expectations and etiquette among participants. These settings provide a structured environment where users can connect, share, express themselves, and contribute to the wider community.

Social Scenario Classification

Social scenarios can be classified according to their governance structure:

• Two Person: Scenarios where two members share social rights equally. Examples: Dating, Chatting with a Friend, 1v1 Gaming.

• Multi-person Self-Organized Group: These are smaller groups with an egalitarian governance structure, where no members have absolute authority and all members experience equal voting rights (even if there is a group manager or captain). Examples: Family Group Chats, Friend Group Chats, Gaming or Sports Team,

• Multi-person + Management: Generally medium to large groups.

  • Unidirectional: Examples of social platforms supporting this scenario: X, Instagram, Chat Room, Live Streaming, Creator/Patron Platforms

    • Value is derived from the content of a single person, group, or brand;

    • Management is done by a person or a team of people. The content producer must also be a manager;

    • There is low interaction between users, limited to simple actions (posting, commenting, voting).

  • Community: Examples of social platforms supporting this scenario: Reddit, Stack Overflow, 4Chan

    • Value is derived from the collective contributions of the community;

    • Management is done by members of the community. Members join the community due to the community culture and other members, not the managers themselves, meaning the management team is replaceable;

    • Managers maintain the rules of the community and lead user contributions.

Social Scenario Provider

Social Scenario Provider refers to an organization, company, or developer that creates and offers social scenarios as a service to users. These providers design and maintain environments where individuals can engage in a variety of social interactions, such as messaging, live streaming, participating in social media activities, forums, online gaming, and more.

Social Scenario Application

An application refers to a specific implementation of a social scenario made by a social scenario provider. These apps vary in function and scope. Standalone Applications serve as independent environments, offering an array of features such as messaging, live streaming, social media interactions, forums, and online gaming, thereby constituting a self-contained social scenario. Auxiliary Applications, while not complete social scenarios themselves, are integral components supporting and enriching the user experience within existing social scenarios.